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By Kevin Groome on December 31, 2024

Streamline Multilocation Restaurant Menu Creation with Modular Content Management

Restaurant franchisees don't have very much time to spend creating the perfect menu for their customers. But, perfect menus they need, nonetheless. Here's how one brand solved the challenge. 

Managing menus for multilocation restaurants can be a daunting task, especially when aiming to maintain consistency while catering to local preferences. That’s where modular content management comes in. By leveraging modular content tools, restaurant franchises can streamline menu creation, customize offerings for different locations, and enhance marketing efficiency. Learn how Pica9’s solutions help restaurants achieve scalable menu management with ease

With a library of more than 2,000 menu items, The Melting Pot needed to empower their 132 locations to assemble menus that were on-brand, and filled with just the right combination of options for their individual markets. The content management system in CampaignDrive made it possible—with transformative results. 

Manual Menu Production Just Can't Keep Up With The Business 

Imagine you're a graphic designer in the Melting Pot Restaurant Support Center. One of your locations sends you an email to request assistance building a new menu for a special marketing event. They want to include three dozen items on the menu, each with a unique description and price. They want photography that reflects the unique character of the event—and of their customer community. They want the piece to be on-brand, 100%. And they want it in—oh! About 45 minutes. 

That's the situation we faced with Melting Pot when we introduced the Menu Builder as part of CampaignDrive. And it's a situation that many restaurant brands face every day.

Melting Pot Case Study

Effortless Localized Menu Creation for Multilocation Restaurants with Modular Content

How did we handle the challenge? By giving users a curated set of content blocks that they could use to assemble their menus—without putting their hands on the keyboards. The resulting user experience yields complete menus (2-page, 4-page, and longer) in a matter of minutes. The system gives the Restaurant Center the option to turn an approval loop on or off based on their availability—and the restaurant manager's skill set and experience with the system.

local menu product content database screenshot

Just as important as design fidelity, CampaignDrive gives the Restaurant Support Center the power to control the product items that are available for inclusion—so restaurants can activate new items in coordination with national advertising and promotional campaigns, and leverage the brand to maximum effect.  

Instant, Enthusiastic Adoption. 

When the Menu Builder was unveiled to the Melting Pot franchisee community at the annual conference, it won a standing ovation. That's because it promised to take one of the most time-consuming (and frustrating) tasks on the local manager's plate and transform it into a simple, point-and-click affair. And over the years, that promise has been fulfilled, as the franchisee community has built about 5,000 menus annually. That's about one menu per restaurant, per week, system-wide. 

Why Modular Content is a Game-Changer for Franchise Menu Customization

Franchise owners know the challenge of keeping menus fresh, localized, and aligned with brand standards. Modular content is the solution that simplifies this balancing act. With a modular approach, you can create menu templates that allow for easy customization at the local level while maintaining the core branding elements across all locations. This means your franchisees can swap out items, update pricing, or highlight local specials without needing to reinvent the wheel—or risk diluting your brand identity. It’s a win-win: they get flexibility, and you get consistency.  

local franchise trifold menu
But the benefits go beyond ease of use. Modular content saves time and resources, enabling your marketing team to focus on strategy rather than repetitive updates. Instead of scrambling to ensure every menu reflects a seasonal promotion or supply chain shift, updates can be rolled out across all locations with just a few clicks. For franchisees, this reduces the lag time between an idea and execution, so they can respond quickly to local market needs. It’s about working smarter, not harder—ensuring your menus are always a step ahead in a competitive industry.

Local Restaurant Menu Creation Made Easy With CampaignDrive by Pica9

Several years ago, the marketing world recognized that consumers today are interested in being informed—not sold—and that content, therefore, was king. But in the content arms race that has ensued, most brand managers find themselves struggling to produce content to keep pace with demand. The Melting Pot was visionary in its desire to modularize its menu content and embrace franchisees as a part of the creative production process. The benefits—in sales, franchisee happiness, and brand productivity—have been substantial ever since. 

To see an example of modular content in action, request a free demonstration with a CampaignDrive expert today.

campaigndrive preview

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Published by Kevin Groome December 31, 2024
Kevin Groome