Five Steps to Build Brand Consistency

Brand consistency is vital to companies, especially with franchise locations, however, only 28% of B2B marketers worldwide follow a well-established process regarding company message development implementation. A lack of company-wide brand consistency adversely impacts a marketing team’s ability to help drive revenue, improve compliance, and deliver superior customer experiences. Download the eBook to learn how company-wide brand consistency can improve brand equity and drive profitable marketing campaigns at a local level.

Four Strategies to Align Local Marketing Initiatives

Successful marketing from the national to local level is only achievable when a company delivers a consistent and compelling value proposition. However, for enterprise companies who may support hundreds or thousands of local partners, limited time and resources are often a barrier to maintaining a competitive edge. Download this white paper for strategies to align and amplify local marketing campaigns and to maximize your brand value.

The Local Marketing Playbook

Brand managers are the play callers of the branding world: they take a strategy for their brand’s marketing and put it into action across the whole company. The best brand managers also have a playbook that helps them tackle inconsistency and inefficiency. Download this ready-to-use playbook for ideas and tips to run the best local marketing your brand has ever seen. You’ll learn the campaigns, templates and assets that high-performing brands use to create great impressions and empower local marketers.

Local Marketing Automation Blueprint

Embark on your own adventure to set yourself up for Local Marketing Automation success with this Blueprint that will help you find the best solution for your brand. In the Local Marketing Automation Blueprint, you’ll choose the best path for you based on the way your brand works today and learn how to implement a Local Marketing Automation solution perfectly. This is a one-of-a-kind adventure that you won’t want to miss, and it’s tailored precisely make you come out looking like a marketing hero.

Distributed Marketing on Steroids

With hundreds or thousands of distributed marketers all trying to communicate effectively with their customers, distributed marketing can be a real challenge for brand managers. Distributed brands can’t afford non-compliant marketing, but local marketers often don’t have the resources or skills to be perfect marketers. So what’s a brand manager to do? Read our official guide for brand managers so you can design and manage local marketing assets without breaking a sweat.

8 Reasons Local Marketing Automation Systems Suck

Here we address some of the rumors surrounding local marketing automation systems, and surrounding marketing resource management (MRM SaaS, as defined by Gartner) more broadly. Of course, no piece of software can replace the human elements of design and execution. But a lot of the classic complaints just don’t hold up anymore. Learn why applications like CampaignDrive continue to grow in popularity among growing brands and enterprises alike.

The Surprising Durability of Print

Print is paramount for building brands, no matter the size or how well-established. It’s why marketers like Apple, Amazon and Starbucks place such emphasis on ensuring that even the smallest aspect of their product or packaging reinforces and grows their already indelible brands. Even their throwaways are worth keeping. These print executions are the cornerstone of great marketing operations, and remain durable in a digital world.

Detecting Discount Addiction

We’ve done some research into franchised business models, and discovered a worrying trend: local marketers are turning first to price slashing, as a way of maintaining their revenue levels. It goes without saying that this sort of short-term solution, when not fully considered, can have long-term negative effects on a business. But un-monitored discounting can create a ripple effect, harming the reputation (and revenue) of the entire Brand. Read on for signs Brand Managers can use to recognize Discount Addiction in their distributed marketing networks, and ways they can prevent it in the future.