Local Marketing Blog for Brands

Brand Consistency

Shedding Light on Local: Why Visibility is the Hidden Key to Multi-Location Brand Success

By Kevin Groome
on April 24, 2025

Brand Equity

Improving Adoption in Templating Systems: Why Brand Experience Matters

By Jessica K. Young
on April 15, 2025

Since 2020, marketing teams are increasingly remote, distributed, and juggling dozens of tools, getting them to adopt one more platform can be a chall...

Local Marketing

Preparing for SOC-2: Principles, People, and Problem Solving

By Henry Groome
on April 10, 2025

A few years ago, I was hired at Pica9 to help the company complete its journey to full compliance with the SOC-2 framework. We knew at the very beginn...

Brand Management

Is CampaignDrive Better than Canva For Your Business? Find Out Here

By Jessica K. Young
on April 10, 2025

In the rapidly evolving marketing landscape, companies of every size depend on design tools to produce captivating and brand-consistent content. Campa...

Brand Management

CampaignDrive Case Study: Scaling Brand Management in a Rapidly Expanding Healthcare System

By Kevin Groome
on March 18, 2025

Introduction In the evolving landscape of healthcare, growth is often a marker of success. Expanding networks of hospitals, clinics, and specialized c...

Franchise Marketing

Latest Trends in Local Marketing for Franchisees

By Kevin Groome
on March 12, 2025

Leveraging Brand-to-Local Portals for Success Local marketing for franchisees has always been a delicate balancing act. On one hand, franchise owners ...

Information Security

Pica9 Certified for SOC 2 Type II Compliance

By Kevin Groome
on January 27, 2025

Some milestones in the life of a company arrive because of a sudden victory—the winning of an RFP, or the latest R&D breakthrough. Others arrive b...

How Organizational Structure Shapes Your Templating System