A quick overview of your brand-to-local marketing platform
CampaignDrive is a brand-to-local marketing platform that helps distributed brands empower local marketers (franchisees, dealers, resellers, agents, etc.) to produce brand-compliant marketing materials on a self-service basis.
The CampaignDrive Platform includes the following major components:
- Brand-to-Local Portal: A one-stop local marketing shop that's purpose-built to deploy brand assets and help local marketers to activate the brand voice while providing just the right amount of freedom within the brand framework.
- Brand-asset Management (or Brand-DAM): A single source of truth for your brand's identity, including logos, images, art-files, and other creative materials.
- Smart Print Templating: A powerful customizing tool that allows you to unlock those elements of a design that you would like to make editable or selectable by your local marketers, while leaving brand-critical components locked to ensure compliance with brand guidelines.
- Smart Digital Templating: The same awesome customizing tools, applied to the media types that more and more local marketers depend on these days: digital ads, social media posts, and more.
- Smart HTML/Email Templating: Build responsive templates for all kinds of web environments, including landing pages, animated banners, rich-media emails and more.
- Approval Workflows: Brand managers and in-house agencies are under more pressure than ever to scale their creative operations while controlling costs. To help with that challenge, CampaignDrive allows you to configure approval loops wherever you need them—and to insulate your team from local activity whenever that's most appropriate.
- Brand-Activation Workflows: With CampaignDrive, you can integrate all your local marketing partners—from printers, to merchandise and kitting vendors, to local websites and publishers, photographers, and more.
- Co-Op and Local Marketing Budget Tools: According to MediaPost Magazine, approximately half of all co-op funds set aside by US firms ($70 billion total) go unused in the typical marketing cycle—and brand activation.
- Real-Time Usage Reporting: It's an age-old problem—brands make major investments in their creative assets, but don't have an easy way to assess the returns that those investments yield. With CampaignDrive's real-time reports, you can see which assets are most popular with your local marketers—and then use those insights to drive your ongoing creative efforts.
Since they first emerged, brand-to-local platforms have evolved from an exotic, early-adopter solution into a must-have component in creative operations for virtually every distributed brand. With CampaignDrive, you can be sure you're on the cutting edge of that trend.