Preparing Graphics with Blending Modes

How to work with assets that contain blending modes within CampaignDrive.

Note: This document assumes the user has familiarity with how blending modes work in design programs such as Illustrator, Photoshop and InDesign.  If you are unfamiliar with these types of effects, here is a link to an article that explains how these effects work.

Introduction 

Typically, image layers in templates within CampaignDrive do not interact with each other, meaning that two colors do not mix when they are on top of each other.  An image layer with “regular” transparency effects such as reduced opacity or drop shadows can affect the layers beneath it but does not interact with them.  A blending modes effect requires the interaction between 2 (or more) layers so these types of transparency effects require specific output to ensure proper asset generation in a template.

Preparing the Graphic

Normally, when preparing a graphic that has transparency effects for CampaignDrive, Photoshop is the program that we use to ensure that the effects appear properly.  However, for blended layers, Illustrator should be used to ensure that the blending data is passed properly into the graphic PDF.  Photoshop does not pass the data in a way that CampaignDrive can read, so blended graphics should either be built in Illustrator or built in InDesign and then copied and pasted into Illustrator for final preparation. If you already have a graphic prepared in Photoshop, save it as an .eps file and then open it in Illustrator for final preparation.

Below is a screenshot of the Transparency settings in Illustrator. You can set both opacity and blending mode on your layer within Illustrator. If your object is taken from InDesign, select the object and set the blending mode and opacity to match the settings used in the original InDesign file.

Saving the Graphic

Once your graphic has been prepared, save it out of Illustrator as a PDF file with the following settings:

Screen 1: General

Compatibility - Acrobat 7 (PDF 1.6), no boxes checked on the page.

Screen 2: Compression

Do not downsample images.

Screen 3: Output

No color conversion or profiles should be included.


We recommend creating a preset for these settings so that you only have to set it up one-time.  Our preset is labeled “Blending Mode.”

Viewing Blended Graphics in Compose

The UI Compose environment within CampaignDrive renders a low-resolution output on-screen to ensure responsiveness when creating documents.  Please note the following when blended layers are used in templates:

  • If the blended object is 100% opaque, it will appear opaque in the UI, since the UI doesn't have interactivity between layers and blending relies on interactivity.
  • If the blended object also has reduced opacity (is partly transparent), the transparency will show in the UI, but not the blend.
  • In order to see an accurate representation of how the blended layer will look in the final export, the “Preview” function should be used, as “Preview” generates an actual output.