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Early Education Pioneer Drives 65% Growth in Franchise Network With the Support of CampaignDrive

Overview

Founded in 1981 by early-education visionary Pauline Miller, Kiddie Academy has grown to comprise 331 locations nationwide, each focused on the brand’s unique Life Essentials program. By keeping play and community at the center of early childhood learning, Kiddie Academy provides families with childcare that engages kids mentally, physically, and socially—and has become a renowned success story in franchise growth.

Standing on the brink of a rapid increase in the number of franchise locations, Kiddie Academy’s in-house branding and marketing teams turned to CampaignDrive to help them keep pace with increasing complexity, and increasing volume.

 

Goals

  •  Reduce the number of one-off requests that required manual processing by the in-house team.

  • Provide deep support in training and documentation to help simplify the self-service process for busy franchisees.

  • Achieve high levels of user adoption to ensure brand-consistency in local marketing efforts

Results

  • One-off requests dropped by 50%+ within six months of launch

  • Onboarding and training materials represent 5 of the top 10 utilized assets in 2020.

  • User adoption for 2020 exceeded 90%.

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Kiddie Academy franchisees can now access all marketing and training collateral to support their own individual location in just minutes. 

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