National Leader in the Replacement Window Market Activates Its Brand Through the Use of DAM.

Overview

Founded in the early years of the 20th century, this Upper Midwest manufacturing company evolved into  a renowned leader in the rapidly growing home-building and home-improvement markets. Over the decades, the company painstakingly built relationships with dealers and distributors, and at the same time expanded its product portfolio into the thousands, and then tens of thousands, of doors, windows and accessories—each with its own engineering specifications, image set, and use cases.

As the company’s second century dawned, it became clear that providing dealers and distributors with fast, reliable access to current, approved brand and product imagery was key to efficient marketing and sales operations. That’s why they turned to Pica9 and its CampaignDrive platform to replace an outmoded collection of file-share and file-transfer sites with a modern, enterprise-class DAM.

Championed by the company’s in-house creative shop, the system, known as Marketing Express, also gives users the power to build beautiful, brand-compliant marketing materials, to support their local advertising, marketing and sales proposal activities.

First launched in 2010, Marketing Express has gone through three major CampaignDrive platform upgrades, and today serves close to 1800 dealer locations.  Of particular note is the brand’s increasing emphasis on dynamic templates which help dealers to produce polished, professional sales and marketing materials more quickly and cost effectively than ever.