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Heineken Aims for a Truly Self-Service Brand-to-Local Solution

And Finds It With CampaignDrive

Overview

As the world’s premier brand of lager for more than 150 years, Heineken occupies a unique leadership position in the beverage industry—and it has built on that proud foundation in the United States, where it purveys more than three dozen iconic brands, through a network of more than 500 distributors.

Well versed in the complexities of brand-to-local production, the Heineken team knew that the best way to maximize marketing-operations efficiencies was to put in place a truly self-service platform, one that would be intuitive and speedy both for distributors in the field and for creatives at HQ.

After an extensive evaluation process, they selected CampaignDrive as the foundation of their new Point-of-Sale (POS) library, to be known as BrewLab.

 

Goals

  • Tightly controlled permissions so that each distributor would be presented only materials for the brand(s) they carry

  • Balance of static assets and dynamic templates to achieve the optimal blend of productivity/agility and brand consistency and integrity. 

  • 100% self service asset and template upload and configuration to maximize the ROI derived from the system.

  • Integration with the broader Heineken martech ecosystem: To ensure security and accessibility to authorized distributors.

 

Results

  • 88% user adoption within three months of launch.

  • 60/40 split between static assets and dynamic templates.

  • Headquarters team fully trained on template installation, asset upload and DAM administration.


 
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Ready to Learn More?

We realize you’ve got a lot to think about when choosing a brand-to-local solution. That’s why we’ve created four different ways for you to get to know CampaignDrive better. Just click on the method that works best for you!

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Explainer Video

This streaming video will give you a good sense of the look, feel and function of CampaignDrive in less than three minutes.

 

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Monthly Webinar (registration required)

Join a group of up to one dozen other brand managers in an interactive demo with expert Q&A.

 

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Calculators

See for yourself the time and cost saving benefits of templating. Enjoy our free tools that will help you gain a better understanding of your investment.

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One-to-One Demo

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