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Early Education Pioneer Drives 65% Growth in Franchise Network With the Support of CampaignDrive

Overview

Founded in the 1980s by early-education visionaries, this franchise network has grown to comprise 331 locations nationwide, each focused on the brand’s unique programs for introducing toddlers and young elementary-school age children to life's essentials. By keeping play and community at the center of early childhood learning, the company and its franchisees provide families with childcare that engages kids mentally, physically, and socially—and has become a renowned success story in franchise growth.

Standing on the brink of a rapid increase in the number of franchise locations, the company's in-house branding and marketing teams turned to CampaignDrive to help them keep pace with increasing complexity, and increasing volume.

 

Goals

  •  Reduce the number of one-off requests that required manual processing by the in-house team.

  • Provide deep support in training and documentation to help simplify the self-service process for busy franchisees.

  • Achieve high levels of user adoption to ensure brand-consistency in local marketing efforts

Results

  • One-off requests dropped by 50%+ within six months of launch

  • Onboarding and training materials represent 5 of the top 10 utilized assets in 2020.

  • User adoption for 2020 exceeded 90%.

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