Leveraging Brand-to-Local Portals for Success Local marketing for franchisees has always been a delicate balancing act. On one hand, franchise owners ...

What is a Marketing Asset Portal? You’ve made the investment, uploaded your assets, and onboarded your users. Now what? A marketing asset portal is a ...

You’ve heard the hype—and the horror stories. Now it’s time to get to work using AI features in your local marketing system to save your brand team pr...

Technology analysts have predicted that artificial intelligence (AI) will transform pretty much every domain of human activity.

The positive perception of a brand is priceless. Thanks to investments made in improving the customer experience, multi-location organizations — like ...

What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...