In today's market of globalization and eCommerce, customers are used to getting what they want when they want it. Brands all around the world have cau...
In an effort to market to better to millennials, Capital One launched a string of banking cafes. Anyone, regardless of bank affiliation, can grab a se...
What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...
Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...
Nothing warms a brand manager’s heart more than hearing stories from their customers about distributed brand consistency. One loyal fan of a national ...
For companies with multiple locations, it can be quite difficult to prove the ROI from local marketing campaigns. Very often marketers know that thing...
It’s no secret that the universe of marketing technology options has exploded in the past decade, making it difficult for teams to sort through the op...
