Whether you're a team member of a marketing department, an in-house agency, or a marketing services agency, your primary goal is to establish a durabl...

Automation has become an indispensable tool for franchise businesses hoping to streamline operations and charge up their local marketing efforts. As l...

Maintaining a consistent and strong brand identity across various channels and locations for many distributed brands can become a significant challeng...

Today's brand managers are expected to move quickly, approve a high velocity of content, and drive results. However, your team's success isn't only ju...

Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...

Veterans in advertising and marketing have long said that the only thing harder than building a great brand is maintaining it. Every day, in countless...

“You can’t undermine your values or standards in the name of growth,” states Heather Neary, President of Auntie Anne’s in an interview with Entreprene...

With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...