If there's one thing your brand marketing team and all of your local marketers can agree on, it's the idea that your technology should be flexible. Us...

As brand managers or marketers working at headquarters, deploying marketing campaigns to local users comes with a few inherent risks. Unfortunately, a...

Tips to help graphic designers avoid copyright infringement with real-life examples.

Evolving Technologies and Changing Marketing Behaviors Are Turning Old Content Into New Marketing Collateral.

Managing local marketing strategies for companies with multiple sites is a challenging prospect, even for experienced marketers. Balancing corporate a...

Marketing resource management (MRM), the coordination of people, processes, and assets for marketing, is evolving in response to a rapidly changing ma...

Successful content creators have certain behaviors which empower them to take advantage of opportunities presented by content marketing. The creation ...

A brand audit is an essential task in maintaining the health of brands by taking a closer look at market positioning in comparison to competitors and ...