A practical, effective marketing workflow is vital to the success of a franchise. Marketing can help you reach new customers, engage existing customer...
Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c...
What's the difference between brand recognition vs. brand awareness? It's a question that we get all the time and the answer might actually surprise y...
For many distributed brands, print marketing is still one of the most effective marketing channels out there. In fact, according to recent reports, pr...
Conducting a brand audit is an essential task in maintaining the health of your brand equity. Marketers that invest the time to take a closer look at ...
The U.S. travel industry is one of the fastest-growing markets in the world. Only the best hotel brands with exceptional local marketing are able to k...
