An effective franchise marketing plan contains the essential elements to improve conversion rates and drive customer engagement. In the world of franc...

For the eighth year in a row, the franchise industry will continue to grow at an accelerated pace. American franchise brands continue to "wow" consume...

Local marketing for franchise brands is one of the major marketing hurdles that distributed organizations face. Managing hundreds or thousands of loca...

For multi-location brands, building and maintaining a consistent customer experience is key. When you successfully deliver the same great experience f...

Before a customer purchases a product or service, they are exposed to a variety of marketing "touch points" designed to bolster brand awareness and bo...

For any distributed brand, the marketing success of your local affiliates can either make or break your brand – especially at the start of a new year....

Think about the last time you visited your favorite fast food franchise. What about the experience was particularly memorable? Were you greeted with a...

According to the 2017 Distributed Marketing Benchmark Report, CMOs view customer experience as the number one priority for 2018. How do the world's to...