For distributed brands, maintaining a deep, intimate understanding of customers is key. However, conducting regular research about customers is becomi...

Common Social Media Tactics That Should Not Be So Common

Changing consumer expectations, including a growing preference for personalized experiences, have made local marketing solutions more important than e...

Marketing is the action or business of promoting and selling products or services, including market research and advertising. The process includes a n...

Simple Things Your Local Marketing Team Could Do To Increase Customer Engagement, Improve Customer Relationships, and Increase Online Visibility

An effective franchise marketing plan contains the essential elements to improve conversion rates and drive customer engagement. In the world of franc...

For the eighth year in a row, the franchise industry will continue to grow at an accelerated pace. American franchise brands continue to "wow" consume...

Local marketing for franchise brands is one of the major marketing hurdles that distributed organizations face. Managing hundreds or thousands of loca...