Since 1950, Dunkin' Donuts has grown to be one of the largest coffee shop franchises in the world. With more than 12,000 restaurants in 36 countries, ...

Want to learn the secrets of how successful brand managers strike a balance of control & flexibility with marketing collateral templates for local...

So often, it can be painfully difficult to see eye-to-eye with your local marketing partners. The only thing they seem to care about is how fast they ...

When you think of coffee shops with a global presence, Starbucks probably comes to mind. While there's not a green mermaid on every corner quite yet, ...

From franchise owners to dealers, the success of your brand lies in the hands of your local marketers.

For many distributed brands, print marketing is still one of the most effective marketing channels out there. In fact, according to recent reports, pr...

For any corporate marketing team, improving the customer experience (CX) is a top priority in 2018. In fact, eConsultancy called CX the "most exciting...

Creating effective field marketing initiatives can be a complicated process. At the local level, it is important to align messaging and branding with ...