Today's consumers expect a lot from a brand's marketing. McKinsey research calls today's climate the "on-demand" era and states that customers expect ...

According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...

If your multi-location brand works with regional marketing teams, you know that effective campaign orchestration requires complete alignment between c...

Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...

How distributed brands can raise brand awareness, sales, and brand advocacy using an effective local store marketing strategy.

Since 1950, Dunkin' Donuts has grown to be one of the largest coffee shop franchises in the world. With more than 12,000 restaurants in 36 countries, ...

L.L. Bean unveiled an "invisible" newspaper advertisement. Like magic, the text revealed itself when viewed in the sunlight. "Welcome to the outside,"...

Want to learn the secrets of how successful brand managers strike a balance of control & flexibility with marketing collateral templates for local...