Local marketing is an invaluable strategy that drives conversions, increases revenue, and improves the customer experience. To maximize the effectiven...

We may be living in the digital age, but print marketing campaigns still have power. While digital advertising is an effective tool for discovery and ...

L.L. Bean unveiled an "invisible" newspaper advertisement. Like magic, the text revealed itself when viewed in the sunlight. "Welcome to the outside,"...

Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable...

Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...

Today's consumers expect a lot from a brand's marketing. McKinsey research calls today's climate the "on-demand" era and states that customers expect ...

According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...

If your multi-location brand works with regional marketing teams, you know that effective campaign orchestration requires complete alignment between c...