L.L. Bean unveiled an "invisible" newspaper advertisement. Like magic, the text revealed itself when viewed in the sunlight. "Welcome to the outside,"...

Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable...

Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...

Today's consumers expect a lot from a brand's marketing. McKinsey research calls today's climate the "on-demand" era and states that customers expect ...

According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...

If your multi-location brand works with regional marketing teams, you know that effective campaign orchestration requires complete alignment between c...

Local marketing chaos is a condition that arises in multi-location businesses when local marketers (franchisees, resellers, dealers, etc.) stray from ...

How distributed brands can raise brand awareness, sales, and brand advocacy using an effective local store marketing strategy.