What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...

In an increasingly digital world, print marketing is still popular. Brands haven't forgotten about the power of print to engage and excite their consu...

Is your brand ready to introduce localized landing pages into your marketing mix? Creating landing pages for every branch or store can be intimidating...

As consumers rapidly shift to mobile and digital channels, competition in search engines and social media is growing at an even faster pace. This surg...

Many of the world’s most successful organizations have unlocked the secret of scaling up. Franchises like McDonald’s, 7-11, and The UPS Store have fig...

For companies with multiple locations, it can be quite difficult to prove the ROI from local marketing campaigns. Very often marketers know that thing...

As local affiliates focus on the day-to-day operations of their respective locations, corporate marketing teams are tasked with building, implementing...