Franchise operations are set to continue growth for the eighth year in a row, according to a report by the International Franchise Association. Howeve...

Managing local marketing strategies for companies with multiple sites is a challenging prospect, even for experienced marketers. Balancing corporate a...

Enterprise marketing executives face numerous challenges as globalization increases competition across all industries. Evolving cultural shifts are al...

How conversion path, SEO keywords, and information architecture can be optimized for consumer experience.

Named the #1 Casual Dining Brand in the Nation's Restaurant News' "Consumer Picks Report," The Melting Pot operates 135 restaurants across 35 States, ...

Common Social Media Tactics That Should Not Be So Common

Marketing is the action or business of promoting and selling products or services, including market research and advertising. The process includes a n...

An effective franchise marketing plan contains the essential elements to improve conversion rates and drive customer engagement. In the world of franc...