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By Pica9 on June 23, 2022

4 Common Threats to Brand Consistency at the Local Franchise Level

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By Pica9
on June 23, 2022

Does brand consistency in the distributed environment really matter?

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By Pica9
on May 05, 2022

Did you know that, with better tools for accessing design files, some Fortune 500 brands estimate they could save up to $2 million a month? The "cost ...

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By Pica9
on December 01, 2021

As your franchise brand grows, the weight of work on your corporate marketing team significantly increases. If you are attempting to manage your marke...

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By Pica9
on July 06, 2021

If there's any franchise business that can't afford inconsistency, it's a hair salon. While brand consistency is the cornerstone of customer loyalty f...

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By Pica9
on February 23, 2021

When you think of coffee shops with a global presence, Starbucks probably comes to mind. While there's not a green mermaid on every corner quite yet, ...

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By Pica9
on October 12, 2020

Print advertising isn’t going anywhere soon, especially not for restauranteurs. For the $799 billion restaurant industry, print marketing collateral p...

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By Pica9
on January 29, 2020

The U.S. travel industry is one of the fastest-growing markets in the world.

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By Pica9
on November 19, 2019

Is your business experiencing rapid growth and struggling to keep up with local franchise locations? If you answered yes, keep reading to learn how th...

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