For companies with multiple locations, it can be quite difficult to prove the ROI from local marketing campaigns. Very often marketers know that thing...
As a brand manager for a franchise brand, your job is to ensure a consistent customer experience across all of your locations. Your customers expect t...
As local affiliates focus on the day-to-day operations of their respective locations, corporate marketing teams are tasked with building, implementing...
Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable...
According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...
Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...
Did you know that, with better tools for accessing design files, some Fortune 500 brands estimate they could save up to $2 million a month? The "cost ...
