What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...

Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...

As a franchise grows and expands, it’s natural to expect that new marketing challenges will arise. Everyone wants to benefit from the success of a wel...

“You can’t undermine your values or standards in the name of growth,” states Heather Neary, President of Auntie Anne’s in an interview with Entreprene...

With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...

For companies with multiple locations, it can be quite difficult to prove the ROI from local marketing campaigns. Very often marketers know that thing...

As a brand manager for a franchise brand, your job is to ensure a consistent customer experience across all of your locations. Your customers expect t...

As local affiliates focus on the day-to-day operations of their respective locations, corporate marketing teams are tasked with building, implementing...