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By Kevin Groome on November 21, 2024

3 Reasons Your Franchise Locations Aren't Building Brand Equity

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By Kevin Groome
on November 21, 2024

Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to build a strong business with its support. ...

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By Pica9
on November 01, 2024

Are you interested in investing in a franchise brand management solution? Even though we sell a SaaS brand management tool, we aren't blind to the pro...

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By Sarah Bright
on August 25, 2024

Automation has become an indispensable tool for franchise businesses hoping to streamline operations and charge up their local marketing efforts. As l...

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By Sarah Bright
on May 13, 2024

If you've ever been to Sedona, Arizona, you've probably noticed that something's a little off about their McDonald's. Those iconic golden arches we al...

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By Pica9
on April 01, 2024

When you think about coffee, Starbucks probably comes to mind. Similarly, spend too much time thinking about doughnuts and you'll be search for the cl...

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By Pica9
on January 30, 2024

What is Local Franchise Marketing? Local Franchise Marketing is the set of disciplines and tactics that franchise brand managers and their in-house cr...

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By Pica9
on January 29, 2024

What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...

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By Pica9
on November 13, 2023

Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...

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