As a brand manager at a multi-location organization, one of the greatest challenges you face is keeping everyone up-to-date and on the same page with ...
The cost of non-compliance is always high, and most likely much higher than you think. Recent legal action by the U.S. Federal Trade Commission (FTC) ...
A decade ago, marketing resource management (MRM) technology was the platform of choice for enterprise organizations. Today, the enterprise marketing ...
In today's competitive marketing landscape, finding the right tools to manage people, processes, and resources is crucial for success. This is especia...
If you place a Pizza Hut order in Korea, you can order a bulgogi pizza. Canadians have access to poutine or maple bacon pizzas. Hong Kong residents ma...
Move over, marketing resource management (MRM) software. There’s a new category of technology in town, and Gartner has named it “MRM 2.0.” We’ve all w...
Marketing may be technically defined as a "social process of value exchange," but brand managers can't measure their success with those terms. Marketi...
As a local marketer, your goal is to get effective campaigns launched and bring customers through your doors. McKinsey notes, while there is no "singl...
