How often has your brand management team poured heart, soul, and budget into a campaign that your local affiliates don't care about? Watching marketin...

As a brand manager, you're tasked with one of the toughest marketing challenges, and likely, even your boss agrees. One 2016 American Marketing Associ...

Evolving Technologies and Changing Marketing Behaviors Are Turning Old Content Into New Marketing Collateral.

Every brand will be running some kind of holiday campaign this season. Consumers expect it and brands prioritize it. However, not every holiday campai...

Franchise operations are set to continue growth for the eighth year in a row, according to a report by the International Franchise Association. Howeve...

Your customer-success manager is here to make you, not just your company, successful. This article outlines best practices and most effective processe...

An effective franchise marketing plan contains the essential elements to improve conversion rates and drive customer engagement. In the world of franc...

For multi-location brands, building and maintaining a consistent customer experience is key. When you successfully deliver the same great experience f...