The most successful multinational banks make the same mistakes over and over.

Test automation is a means of testing software, by using software other than the software being tested, to automate repetitive tasks in a formalized p...

Enterprise marketing management (EMM) is an incredibly important and highly visible business function: one whose effects can be felt throughout the en...

So, you purchased a new marketing resource management solution. Now what?

For distributed marketing managers struggling to balance reporting, oversight, and creative delivery, marketing resource management (MRM) software can...

Brand managers for distributed enterprise brands are in charge of marketing initiatives that may reach thousands or even millions of consumers. Enterp...

As brand managers or marketers working at headquarters, deploying marketing campaigns to local users comes with a few inherent risks. Unfortunately, a...

You just invested in a distributed marketing automation tool – now what? What do you need to know right now to escalate the creative potential of the ...