It’s no secret that the universe of marketing technology options has exploded in the past decade, making it difficult for teams to sort through the op...

If your multi-location brand works with regional marketing teams, you know that effective campaign orchestration requires complete alignment between c...

When you think of coffee shops with a global presence, Starbucks probably comes to mind. While there's not a green mermaid on every corner quite yet, ...

For many distributed brands, print marketing is still one of the most effective marketing channels out there. In fact, according to recent reports, pr...

Is your business experiencing rapid growth and struggling to keep up with local franchise locations? If you answered yes, keep reading to learn how th...

Today, the U.S. accounts for 53.2% of the global stock market. The U.S. market may be the largest, but it certainly isn't the only contender. As the d...

For an advertisement that didn't say much and hardly made any actual noise, Burger King's television spot generated a ton of buzz during Super Bowl LI...

As a brand manager, you face an enormous amount of pressure. A recent study found that brand management keeps over 25% of business executives up at ni...