Move over, marketing resource management (MRM) software. There’s a new category of technology in town, and Gartner has named it “MRM 2.0.” We’ve all w...
How much are your organization’s intangible assets worth? Your digital assets, employee knowledge, and data could be worth far more than traditional, ...
Marketing at a distributed organization is a bit like playing telephone. The head office marketing team creates a strategy, they share that strategy w...
As a marketer at a distributed organization, one of your greatest challenges is keeping everyone on the same page. Getting your designers, local marke...
As a brand manager, you know just how much poor asset management slows down your team. Digital asset management software is a powerhouse for getting y...
As a designer at a distributed brand, you're used to pressure coming at you from ten different directions all at once. You may face requests from bran...
In order to gain a competitive advantage in 2017, brand managers need the right technology. But all MarTech is not created equal. Not just any technol...
Trying to manage distributed marketing without a tool for digital asset management (DAM) is a huge challenge for brand managers and creative directors...
