As a brand manager at a multi-location organization, one of the greatest challenges you face is keeping everyone up-to-date and on the same page with ...

Today’s marketing managers are facing pressure to produce more content and marketing assets than ever before. Not only are marketing teams asked to cr...

Amalia, a small-town franchisee of an internationally-known brand, stared at her operations spreadsheets and sighed quietly. It had been a rough quart...

A decade ago, marketing resource management (MRM) technology was the platform of choice for enterprise organizations. Today, the enterprise marketing ...

In today's competitive marketing landscape, finding the right tools to manage people, processes, and resources is crucial for success. This is especia...

As a distributed brand marketer, you're under pressure to create meaningful conversations with many different types of customers. To create meaningful...

Today’s marketers are investing more in digital marketing technology than they were a decade ago, yet there is little reason to believe that print, or...

Move over, marketing resource management (MRM) software. There’s a new category of technology in town, and Gartner has named it “MRM 2.0.” We’ve all w...