Today’s marketers are investing more in digital marketing technology than they were a decade ago, yet there is little reason to believe that print, or...

Every local marketer knows (or at least claims to agree!) that consistent marketing execution (also known as brand compliance) is key to leveraging th...

As a brand manager, you’re all too familiar with the task of slicing and dicing your limited budget into an annual distributed marketing strategy. You...

Successful local marketing requires a lot more than just getting your campaigns out the door and onto billboards or in-store signage. Local marketing ...

Ever wonder why Apple's "intangible assets" are worth an estimated $141 billion? [1] Brand Equity. Brand equity is the value of your customers' percep...

Brand consistency means delivering customer experiences that authentically represent your brand's essence on a reliable, consistent basis. That's defi...

Every franchise brand manager knows a poorly-executed local marketing campaign when they see one. We've encountered ads, emails, and signs that look l...