Successful local marketing requires a lot more than just getting your campaigns out the door and onto billboards or in-store signage. Local marketing ...

You've probably heard that print is dead. But is it really, truly dead? Not at all. True, it may not be the best idea to quit your job as a brand mana...

Ever wonder why Apple's "intangible assets" are worth an estimated $141 billion? [1] Brand Equity. Brand equity is the value of your customers' percep...

Brand consistency means delivering customer experiences that authentically represent your brand's essence on a reliable, consistent basis. That's defi...

Every franchise brand manager knows a poorly-executed local marketing campaign when they see one. We've encountered ads, emails, and signs that look l...