As a brand manager, you’re all too familiar with the task of slicing and dicing your limited budget into an annual distributed marketing strategy. You...

Successful local marketing requires a lot more than just getting your campaigns out the door and onto billboards or in-store signage. Local marketing ...

Ever wonder why Apple's "intangible assets" are worth an estimated $141 billion? [1] Brand Equity. Brand equity is the value of your customers' percep...

Brand consistency means delivering customer experiences that authentically represent your brand's essence on a reliable, consistent basis. That's defi...

Every franchise brand manager knows a poorly-executed local marketing campaign when they see one. We've encountered ads, emails, and signs that look l...