What makes a local marketing campaign truly effective? The most successful campaigns require careful planning and organization. And while no two succe...

There's still no disputing the power of print. In fact, recent surveys indicate that the ability to customize print templates is one of the most popul...

There's no disputing the marketing power of social media. Facebook continues to be the most widely used social media platform, attracting 79 percent o...

The hospitality industry has grown to become one of the most highly competitive markets in the world today. In 2016, the U.S. travel and tourism indus...

Today’s brands need digital marketing. Modern consumers are “mobile-first,” or using their smartphones as a primary tool for connecting with the compa...

The cost of non-compliance is always high, and most likely much higher than you think. Recent legal action by the U.S. Federal Trade Commission (FTC) ...

Today’s marketers are investing more in digital marketing technology than they were a decade ago, yet there is little reason to believe that print, or...

Every local marketer knows (or at least claims to agree!) that consistent marketing execution (also known as brand compliance) is key to leveraging th...