For distributed brand managers, these creative "assets" make you laugh – when they're not your brand – and make you cry when one of your local outlets...

Ready to launch your franchise network into the stratosphere? Recent reports indicate that 7 out of 10 CMOs believe their franchise network will at le...

When introducing any kind of Marketing Resource Management (MRM) technology to the workforce, enterprise corporations must adhere to a few basic strat...

What's the difference between franchise brands experiencing meteoric growth, and ones that are just stagnant? Research by IBISWorld has found that, de...

As a brand manager at a multi-location organization, one of the greatest challenges you face is keeping everyone up-to-date and on the same page with ...

The world's most successful enterprises invest valuable time, energy and capital to construct out-of-this-world and highly engaging marketing campaign...

For any enterprise brand, driving local brand compliance is an integral component of the brand's local marketing strategy. In order to attract custome...

What makes a local marketing campaign truly effective? The most successful campaigns require careful planning and organization. And while no two succe...