Before a customer purchases a product or service, they are exposed to a variety of marketing "touch points" designed to bolster brand awareness and bo...

Thanks to Sotheby's International Realty, Scott Carvill has made over 55 million dollars [1]. However, when Carvill was first approached by Sotheby's ...

Ready to launch your franchise network into the stratosphere? Recent reports indicate that 7 out of 10 CMOs believe their franchise network will at le...

When introducing any kind of Marketing Resource Management (MRM) technology to the workforce, enterprise corporations must adhere to a few basic strat...

What's the difference between franchise brands experiencing meteoric growth, and ones that are just stagnant? Research by IBISWorld has found that, de...

As a brand manager at a multi-location organization, one of the greatest challenges you face is keeping everyone up-to-date and on the same page with ...

The world's most successful enterprises invest valuable time, energy and capital to construct out-of-this-world and highly engaging marketing campaign...

For any enterprise brand, driving local brand compliance is an integral component of the brand's local marketing strategy. In order to attract custome...