For distributed brands, one of the most complex challenges marketers are facing when it comes to growth is delivering consistent, authentic and high-c...

When it comes to building customer loyalty, marketing consistency is key. When a company delivers the same branding from location to location, the bra...

Before a customer purchases a product or service, they are exposed to a variety of marketing "touch points" designed to bolster brand awareness and bo...

Thanks to Sotheby's International Realty, Scott Carvill has made over 55 million dollars [1]. However, when Carvill was first approached by Sotheby's ...

Ready to launch your franchise network into the stratosphere? Recent reports indicate that 7 out of 10 CMOs believe their franchise network will at le...

When introducing any kind of Marketing Resource Management (MRM) technology to the workforce, enterprise corporations must adhere to a few basic strat...

What's the difference between franchise brands experiencing meteoric growth, and ones that are just stagnant? Research by IBISWorld has found that, de...

As a brand manager at a multi-location organization, one of the greatest challenges you face is keeping everyone up-to-date and on the same page with ...