The most successful companies understand the need for brand consistency in global and local markets. An inconsistent brand can impact a customer’s or ...

While branding might sound like a concern only massive, multinational corporations need to worry about, amplifying a constant, steadfast image, voice ...

The brand compliance definition can vary from company to company, but the basic concept remains the same: Brand compliance ensures continuity in marke...

We experience brands constantly throughout our everyday lives, but many of us hardly stop to think: Why is brand compliance important?

For distributed brands, one of the most complex challenges marketers are facing when it comes to growth is delivering consistent, authentic and high-c...

When it comes to building customer loyalty, marketing consistency is key. When a company delivers the same branding from location to location, the bra...

Before a customer purchases a product or service, they are exposed to a variety of marketing "touch points" designed to bolster brand awareness and bo...

Thanks to Sotheby's International Realty, Scott Carvill has made over 55 million dollars [1]. However, when Carvill was first approached by Sotheby's ...