Brand managers for distributed enterprise brands are in charge of marketing initiatives that may reach thousands or even millions of consumers. Enterp...

Remember that time a major toothpaste brand decided to branch out into manufacturing frozen dinners? While it’s a little-known marketing mistake from ...

Tips to help graphic designers avoid copyright infringement with real-life examples.

How Chipotle turned around a brand reputation that was negatively impacted by food poisoning outbreaks through consistent marketing campaigns focused ...

What do logos and legal copy have it common? Both elements are the cornerstones of any piece of marketing collateral. If local affiliates misuse eithe...

For large enterprises and organizations, brand management and brand image is among the top priorities. The brand is everywhere, from the website, land...

Global brands are increasingly realizing the value of local marketing. Recent studies reveal that some of the world’s most recognized brands, includin...

Enterprise MRM tools can help marketing teams, particularly those that are geographically distributed, manage the design and delivery of marketing cam...