Conducting a brand audit is an essential task in maintaining the health of your brand equity. Marketers that invest the time to take a closer look at ...
For an advertisement that didn't say much and hardly made any actual noise, Burger King's television spot generated a ton of buzz during Super Bowl LI...
As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...
It's no secret that the popularity of newspapers and magazines is on a steep decline. And while this may seem like the death of print marketing, it's ...
Why does brand consistency matter? The most successful multi-located brands know that brand consistency means everything. In fact, recent reports indi...
Brand managers for distributed enterprise brands are in charge of marketing initiatives that may reach thousands or even millions of consumers. Enterp...
Remember that time a major toothpaste brand decided to branch out into manufacturing frozen dinners? While it’s a little-known marketing mistake from ...
