Building consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benefit...

For distributed brand managers, these creative "assets" make you laugh – when they're not your brand – and make you cry when one of your local outlets...

Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c...

Conducting a brand audit is an essential task in maintaining the health of your brand equity. Marketers that invest the time to take a closer look at ...

For an advertisement that didn't say much and hardly made any actual noise, Burger King's television spot generated a ton of buzz during Super Bowl LI...

As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...

It's no secret that the popularity of newspapers and magazines is on a steep decline. And while this may seem like the death of print marketing, it's ...

Why does brand consistency matter? The most successful multi-located brands know that brand consistency means everything. In fact, recent reports indi...