Local Marketing Blog for Brands | CampaignDrive

Hospitality Brand Management: Building Brand Equity For Hotel Companies

By Kevin Groome
on June 02, 2023

With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...

Brand Management

How to Manage Marketing Collateral Locally: Who Owns Asset Creation?

By Pica9
on May 01, 2023

For the world's largest distributed brands, developing a solid organizational infrastructure provides the clarity, insight, and direction needed to id...

Brand Management

3 Strategies to Get Your Brand's Co-Op Marketing Program On Track [Updated 2022]

By Pica9
on October 05, 2022

According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...

Brand Management

4 Common Threats to Brand Consistency at the Local Franchise Level

By Pica9
on June 23, 2022

Does brand consistency in the distributed environment really matter?

Brand Management

5 Ways To Optimize Your Local Brand Management

By Kevin Groome
on October 18, 2021

Brand Management

Deploying Your Brand's Fonts Without Needing a Law Degree

By Lauren Prentiss
on August 12, 2021

If a picture speaks a thousand words, the font you choose is worth millions. Or it could cost you that if you end up choosing a font that you don’t ha...

Brand Management

Top 10 Branding Blogs You Really Need To Follow in 2024

By Pica9
on May 11, 2021

Building consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benefit...

Brand Management

Brand Management Misadventures: 6 Ways Brand Marketing Can Fall Apart

By Pica9
on November 12, 2020

For distributed brand managers, these creative "assets" make you laugh – when they're not your brand – and make you cry when one of your local outlets...

Hospitality Brand Management: Building Brand Equity For Hotel Companies

Get updates