You've probably heard that print is dead. But is it really, truly dead? Not at all. True, it may not be the best idea to quit your job as a brand mana...

“You can’t undermine your values or standards in the name of growth,” states Heather Neary, President of Auntie Anne’s in an interview with Entreprene...

With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...

For the world's largest distributed brands, developing a solid organizational infrastructure provides the clarity, insight, and direction needed to id...

According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...

Does brand consistency in the distributed environment really matter?

If a picture speaks a thousand words, the font you choose is worth millions. Or it could cost you that if you end up choosing a font that you don’t ha...