With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...

For the world's largest distributed brands, developing a solid organizational infrastructure provides the clarity, insight, and direction needed to id...

According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...

Does brand consistency in the distributed environment really matter?

If a picture speaks a thousand words, the font you choose is worth millions. Or it could cost you that if you end up choosing a font that you don’t ha...

Building consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benefit...

For distributed brand managers, these creative "assets" make you laugh – when they're not your brand – and make you cry when one of your local outlets...