--- title: Local Marketing Blog for Brands | CampaignDrive | Brand Management (2) description: Brand Management | Everything local marketing for major brands. Pica9's local marketing blog has exclusive content to help control distributed marketing and drive local sales. (2) --- [Blog](https://www.pica9.com/blog) [ Categories ](https://www.pica9.com/blog/tag/brand-management/page/2#) **Browse All Categories** - [Local Marketing](https://www.pica9.com/blog/topic/local-marketing) - [Brand Management](https://www.pica9.com/blog/topic/brand-management) - [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) - [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) - [Distributed Marketing](https://www.pica9.com/blog/topic/distributed-marketing) - [Brand Consistency](https://www.pica9.com/blog/topic/brand-consistency) - [Marketing Pro-Tips](https://www.pica9.com/blog/topic/marketing-pro-tips) - [Brand Equity](https://www.pica9.com/blog/topic/brand-equity) - [Brand-to-Local Marketing](https://www.pica9.com/blog/topic/brand-to-local-marketing) - [Brand Templating](https://www.pica9.com/blog/topic/brand-templating) - [The Creative Operations Podcast](https://www.pica9.com/blog/topic/the-creative-operations-podcast) - [In-House Marketing](https://www.pica9.com/blog/topic/in-house-marketing) - [Press Release](https://www.pica9.com/blog/topic/press-release) - [User Adoption](https://www.pica9.com/blog/topic/user-adoption) - [Modular Content](https://www.pica9.com/blog/topic/modular-content) - [Best franchise marketing tools,](https://www.pica9.com/blog/topic/best-franchise-marketing-tools) - [Consistent Branding for Franchises](https://www.pica9.com/blog/topic/consistent-branding-for-franchises) - [Franchise marketing automation](https://www.pica9.com/blog/topic/franchise-marketing-automation) - [Information Security](https://www.pica9.com/blog/topic/information-security) - [Marketing Automation Tools](https://www.pica9.com/blog/topic/marketing-automation-tools) - [AI brand governance](https://www.pica9.com/blog/topic/ai-brand-governance) - [Email automation for franchises,](https://www.pica9.com/blog/topic/email-automation-for-franchises) - [Encourage Brand Compliance](https://www.pica9.com/blog/topic/encourage-brand-compliance) - [Establish Clear Brand Standards](https://www.pica9.com/blog/topic/establish-clear-brand-standards) - [Franchise Engagement Strategies](https://www.pica9.com/blog/topic/franchise-engagement-strategies) - [Franchise Operational Efficiency](https://www.pica9.com/blog/topic/franchise-operational-efficiency) - [Real-Time Customer Engagement](https://www.pica9.com/blog/topic/real-time-customer-engagement) - [Social media automation for franchises,](https://www.pica9.com/blog/topic/social-media-automation-for-franchises) - [Templatize Marketing Assets](https://www.pica9.com/blog/topic/templatize-marketing-assets) - [Top CRM tools for franchises,](https://www.pica9.com/blog/topic/top-crm-tools-for-franchises) - [brand compliance](https://www.pica9.com/blog/topic/brand-compliance) - [crm software for franchise owners](https://www.pica9.com/blog/topic/crm-software-for-franchise-owners) - [distributed marketing AI](https://www.pica9.com/blog/topic/distributed-marketing-ai) - [franchise marketing software](https://www.pica9.com/blog/topic/franchise-marketing-software) - [governed AI marketing](https://www.pica9.com/blog/topic/governed-ai-marketing) - [project managrment tools for marketing](https://www.pica9.com/blog/topic/project-managrment-tools-for-marketing) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on November 01, 2023 [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## 3 Ways to Use Print with Digital to Drive Local Marketing ROI [Read More](https://www.pica9.com/blog/print-digital-drive-local-marketing-roi) [![](https://www.pica9.com/hubfs/Stock%20images/Photo%20reporters%20working%20in%20office.jpeg) Read More ](https://www.pica9.com/blog/print-digital-drive-local-marketing-roi) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [3 Ways to Use Print with Digital to Drive Local Marketing ROI](https://www.pica9.com/blog/print-digital-drive-local-marketing-roi) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on November 01, 2023 You've probably heard that print is dead. But is it really, truly dead? Not at all. True, it may not be the best idea to quit your job as a brand mana... [Read More](https://www.pica9.com/blog/print-digital-drive-local-marketing-roi) [![](https://www.pica9.com/hubfs/Blog/5%20Local%20Marketing%20Tactics%20to%20Help%20Franchises%20Achieve%20Explosive%20Growth%20in%202018_Hero.jpg) Read More ](https://www.pica9.com/blog/franchise-brand-managers-guide-marketing-compliance) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [The Ultimate Guide to Franchise Brand Marketing Compliance](https://www.pica9.com/blog/franchise-brand-managers-guide-marketing-compliance) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on July 01, 2023 “You can’t undermine your values or standards in the name of growth,” states Heather Neary, President of Auntie Anne’s in an interview with Entreprene... [Read More](https://www.pica9.com/blog/franchise-brand-managers-guide-marketing-compliance) [![](https://www.pica9.com/hubfs/Stock%20images/business%20woman%20%20at%20the%20reception%20of%20a%20hotel%20checking%20in-1.jpeg) Read More ](https://www.pica9.com/blog/building-hotel-brand-equity) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [Hospitality Brand Management: Building Brand Equity For Hotel Companies](https://www.pica9.com/blog/building-hotel-brand-equity) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on June 02, 2023 With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu... [Read More](https://www.pica9.com/blog/building-hotel-brand-equity) [![](https://www.pica9.com/hubfs/Stock%20images/Pretty%20designer%20working%20at%20her%20desk%20in%20her%20office.jpeg) Read More ](https://www.pica9.com/blog/managing-marketing-collateral-locally-owns-asset-creation) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [How to Manage Marketing Collateral Locally: Who Owns Asset Creation?](https://www.pica9.com/blog/managing-marketing-collateral-locally-owns-asset-creation) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on May 01, 2023 For the world's largest distributed brands, developing a solid organizational infrastructure provides the clarity, insight, and direction needed to id... [Read More](https://www.pica9.com/blog/managing-marketing-collateral-locally-owns-asset-creation) [![](https://www.pica9.com/hubfs/Blog/campaigndrive-co-op-marketing-strategies.jpg) Read More ](https://www.pica9.com/blog/3-strategies-get-brands-co-op-marketing-program-track) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [3 Strategies to Get Your Brand's Co-Op Marketing Program On Track [Updated 2022]](https://www.pica9.com/blog/3-strategies-get-brands-co-op-marketing-program-track) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on October 05, 2022 According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu... [Read More](https://www.pica9.com/blog/3-strategies-get-brands-co-op-marketing-program-track) [![](https://www.pica9.com/hubfs/Blog/campaigndrive_threats_to_brand_consistency.jpg) Read More ](https://www.pica9.com/blog/threats-to-brand-consistency) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [4 Common Threats to Brand Consistency at the Local Franchise Level](https://www.pica9.com/blog/threats-to-brand-consistency) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on June 23, 2022 Does brand consistency in the distributed environment really matter? [Read More](https://www.pica9.com/blog/threats-to-brand-consistency) [![](https://www.pica9.com/hubfs/Imported_Blog_Media/people-office-group-team-min-1.jpg) Read More ](https://www.pica9.com/blog/five-ways-optimize-local-brand-management) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [5 Ways To Optimize Your Local Brand Management](https://www.pica9.com/blog/five-ways-optimize-local-brand-management) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on October 18, 2021 [Read More](https://www.pica9.com/blog/five-ways-optimize-local-brand-management) [![](https://www.pica9.com/hubfs/Stock%20images/Pretty%20designer%20working%20at%20her%20desk%20in%20her%20office.jpeg) Read More ](https://www.pica9.com/blog/deploying-your-brands-fonts-without-needing-a-law-degree) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [Deploying Your Brand's Fonts Without Needing a Law Degree](https://www.pica9.com/blog/deploying-your-brands-fonts-without-needing-a-law-degree) ![Picture of Lauren Prentiss](https://www.pica9.com/hubfs/Lauren-1.png) By [Lauren Prentiss](https://www.pica9.com/blog/author/lauren-prentiss) on August 12, 2021 If a picture speaks a thousand words, the font you choose is worth millions. Or it could cost you that if you end up choosing a font that you don’t ha... [Read More](https://www.pica9.com/blog/deploying-your-brands-fonts-without-needing-a-law-degree) [Prev](https://www.pica9.com/blog/tag/brand-management/page/1) [All posts](https://www.pica9.com/blog/all) [Next](https://www.pica9.com/blog/tag/brand-management/page/3) ##### Get updates Subscribe to our Blog to receive insights in your inbox. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1072593219/?value=0&guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=1097986&fmt=gif)