--- title: Local Marketing Blog for Brands | CampaignDrive | Brand Equity (2) description: Brand Equity | Everything local marketing for major brands. Pica9's local marketing blog has exclusive content to help control distributed marketing and drive local sales. (2) --- [Blog](https://www.pica9.com/blog) [ Categories ](https://www.pica9.com/blog/tag/brand-equity/page/2#) **Browse All Categories** - [Local Marketing](https://www.pica9.com/blog/topic/local-marketing) - [Brand Management](https://www.pica9.com/blog/topic/brand-management) - [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) - [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) - [Distributed Marketing](https://www.pica9.com/blog/topic/distributed-marketing) - [Brand Consistency](https://www.pica9.com/blog/topic/brand-consistency) - [Marketing Pro-Tips](https://www.pica9.com/blog/topic/marketing-pro-tips) - [Brand Equity](https://www.pica9.com/blog/topic/brand-equity) - [Brand-to-Local Marketing](https://www.pica9.com/blog/topic/brand-to-local-marketing) - [Brand Templating](https://www.pica9.com/blog/topic/brand-templating) - [The Creative Operations Podcast](https://www.pica9.com/blog/topic/the-creative-operations-podcast) - [In-House Marketing](https://www.pica9.com/blog/topic/in-house-marketing) - [Press Release](https://www.pica9.com/blog/topic/press-release) - [User Adoption](https://www.pica9.com/blog/topic/user-adoption) - [Modular Content](https://www.pica9.com/blog/topic/modular-content) - [Best franchise marketing tools,](https://www.pica9.com/blog/topic/best-franchise-marketing-tools) - [Consistent Branding for Franchises](https://www.pica9.com/blog/topic/consistent-branding-for-franchises) - [Franchise marketing automation](https://www.pica9.com/blog/topic/franchise-marketing-automation) - [Information Security](https://www.pica9.com/blog/topic/information-security) - [Marketing Automation Tools](https://www.pica9.com/blog/topic/marketing-automation-tools) - [AI brand governance](https://www.pica9.com/blog/topic/ai-brand-governance) - [Email automation for franchises,](https://www.pica9.com/blog/topic/email-automation-for-franchises) - [Encourage Brand Compliance](https://www.pica9.com/blog/topic/encourage-brand-compliance) - [Establish Clear Brand Standards](https://www.pica9.com/blog/topic/establish-clear-brand-standards) - [Franchise Engagement Strategies](https://www.pica9.com/blog/topic/franchise-engagement-strategies) - [Franchise Operational Efficiency](https://www.pica9.com/blog/topic/franchise-operational-efficiency) - [Real-Time Customer Engagement](https://www.pica9.com/blog/topic/real-time-customer-engagement) - [Social media automation for franchises,](https://www.pica9.com/blog/topic/social-media-automation-for-franchises) - [Templatize Marketing Assets](https://www.pica9.com/blog/topic/templatize-marketing-assets) - [Top CRM tools for franchises,](https://www.pica9.com/blog/topic/top-crm-tools-for-franchises) - [brand compliance](https://www.pica9.com/blog/topic/brand-compliance) - [crm software for franchise owners](https://www.pica9.com/blog/topic/crm-software-for-franchise-owners) - [distributed marketing AI](https://www.pica9.com/blog/topic/distributed-marketing-ai) - [franchise marketing software](https://www.pica9.com/blog/topic/franchise-marketing-software) - [governed AI marketing](https://www.pica9.com/blog/topic/governed-ai-marketing) - [project managrment tools for marketing](https://www.pica9.com/blog/topic/project-managrment-tools-for-marketing) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on October 25, 2020 [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## Why Does Brand Integrity Matter? [Read More](https://www.pica9.com/blog/why-does-brand-integrity-matter) [![](https://www.pica9.com/hubfs/Stock%20images/Portrait%20of%20happy%20female%20customer%20choosing%20shirt%20in%20clothing%20store.jpeg) Read More ](https://www.pica9.com/blog/why-does-brand-integrity-matter) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [Why Does Brand Integrity Matter?](https://www.pica9.com/blog/why-does-brand-integrity-matter) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on October 25, 2020 Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c... [Read More](https://www.pica9.com/blog/why-does-brand-integrity-matter) [![](https://www.pica9.com/hubfs/Blog/campaigndrive-omnichannel-marketing-1.jpg) Read More ](https://www.pica9.com/blog/what-is-omnichannel-marketing) [Brand Equity](https://www.pica9.com/blog/topic/brand-equity) ## [What is Omnichannel Marketing? Finally, a No-Nonsense Explanation!](https://www.pica9.com/blog/what-is-omnichannel-marketing) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on March 13, 2020 What is omnichannel marketing? You've heard the phrase before, right? [Read More](https://www.pica9.com/blog/what-is-omnichannel-marketing) [![](https://www.pica9.com/hubfs/Stock%20images/Casual%20businessman%20giving%20a%20presentation%20to%20his%20colleagues.jpeg) Read More ](https://www.pica9.com/blog/how-to-build-strong-brand-equity) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [How to Build Strong Brand Equity [Updated 2022]](https://www.pica9.com/blog/how-to-build-strong-brand-equity) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on August 15, 2019 As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you... [Read More](https://www.pica9.com/blog/how-to-build-strong-brand-equity) [![](https://www.pica9.com/hubfs/Blog/CampaignDrive_Building-Blocks-of-Brand-Equity.png) Read More ](https://www.pica9.com/blog/building-blocks-of-brand-equity) [Brand Equity](https://www.pica9.com/blog/topic/brand-equity) ## [The 5 Building Blocks of Brand Equity](https://www.pica9.com/blog/building-blocks-of-brand-equity) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on June 04, 2019 In the late 1980s, brand equity emerged as a topic of discussion among industry-leading, multi-located enterprises. In most instances, brands with pos... [Read More](https://www.pica9.com/blog/building-blocks-of-brand-equity) [![](https://www.pica9.com/hubfs/Blog/CampaignDrive_How-to-Strengthen-Your-Brand-Value.png) Read More ](https://www.pica9.com/blog/how-to-strengthen-brand-value) [Brand Equity](https://www.pica9.com/blog/topic/brand-equity) ## [How to Strengthen Your Brand Value Across a Distributed Network](https://www.pica9.com/blog/how-to-strengthen-brand-value) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on May 14, 2019 Are you proud of your brand? In recent years, an increasing number of distributed brands have prioritized marketing activities that bolster brand equi... [Read More](https://www.pica9.com/blog/how-to-strengthen-brand-value) [![](https://www.pica9.com/hubfs/Stock%20images/Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20brainstorming%20using%20adhesive%20notes%20in%20windows-1.jpeg) Read More ](https://www.pica9.com/blog/effective-marketing-strategies-what-franchises-need-to-drive-growth) [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) ## [Effective Marketing Strategies: What Franchises Need to Drive Growth](https://www.pica9.com/blog/effective-marketing-strategies-what-franchises-need-to-drive-growth) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on November 23, 2018 Franchise operations are set to continue growth for the eighth year in a row, according to a report by the International Franchise Association. Howeve... [Read More](https://www.pica9.com/blog/effective-marketing-strategies-what-franchises-need-to-drive-growth) [![](https://www.pica9.com/hubfs/Stock%20images/Side%20view%20of%20three%20artists%20working%20on%20computer%20at%20the%20office.jpeg) Read More ](https://www.pica9.com/blog/3-hidden-costs-of-not-utilizing-brand-compliant-assets) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [3 Hidden Costs of Not Utilizing Brand-Compliant Assets](https://www.pica9.com/blog/3-hidden-costs-of-not-utilizing-brand-compliant-assets) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on November 01, 2018 Brand compliance refers to the way that messaging conveys a brand’s core values, standards, and visuals to the audience in a consistent and dependable... [Read More](https://www.pica9.com/blog/3-hidden-costs-of-not-utilizing-brand-compliant-assets) [![](https://www.pica9.com/hubfs/agreement-arms-business-1081228.jpg) Read More ](https://www.pica9.com/blog/branding-and-roi-in-marketing-how-to-see-results) [Brand Management](https://www.pica9.com/blog/topic/brand-management) ## [Branding and ROI in Marketing: How to See Results](https://www.pica9.com/blog/branding-and-roi-in-marketing-how-to-see-results) ![Picture of Pica9](https://www.pica9.com/hubfs/Pica9/P9-Logo/P9-Icon.svg) By [Pica9](https://www.pica9.com/blog/author/pica9) on July 05, 2018 While branding might sound like a concern only massive, multinational corporations need to worry about, amplifying a constant, steadfast image, voice ... 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