As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...
In the late 1980s, brand equity emerged as a topic of discussion among industry-leading, multi-located enterprises. In most instances, brands with pos...
Are you proud of your brand? In recent years, an increasing number of distributed brands have prioritized marketing activities that bolster brand equi...
Franchise operations are set to continue growth for the eighth year in a row, according to a report by the International Franchise Association. Howeve...
Brand compliance refers to the way that messaging conveys a brand’s core values, standards, and visuals to the audience in a consistent and dependable...
While branding might sound like a concern only massive, multinational corporations need to worry about, amplifying a constant, steadfast image, voice ...
What's the difference between franchise brands experiencing meteoric growth, and ones that are just stagnant? Research by IBISWorld has found that, de...
