Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to build a strong business with its support. ...

Whether you're a team member of a marketing department, an in-house agency, or a marketing services agency, your primary goal is to establish a durabl...

The positive perception of a brand is priceless. Thanks to investments made in improving the customer experience, multi-location organizations — like ...

When you think about coffee, Starbucks probably comes to mind. Similarly, spend too much time thinking about doughnuts and you'll be search for the cl...

With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance ...

Building consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benefit...

Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c...