It all comes down to marketing consistency. The problem is that activating consistent marketing is easier said than done. And when you're trying to ma...

This year, the most successful multi-location brands will look for opportunities to maximize the customer experience. The fact is, in the increasingly...

As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...

Why does brand consistency matter? The most successful multi-located brands know that brand consistency means everything. In fact, recent reports indi...

Remember that time a major toothpaste brand decided to branch out into manufacturing frozen dinners? While it’s a little-known marketing mistake from ...

How IHOP Quadrupled Burger Sales and Updated Their Brand Image With Creative Campaigns

How Chipotle turned around a brand reputation that was negatively impacted by food poisoning outbreaks through consistent marketing campaigns focused ...

For large enterprises and organizations, brand management and brand image is among the top priorities. The brand is everywhere, from the website, land...