Brand consistency is the bedrock of any successful marketing strategy, particularly for businesses managing multiple locations or franchises. The chal...

Today's brand managers are expected to move quickly, approve a high velocity of content, and drive results. However, your team's success isn't only ju...

A brand compliance system enables designers to focus less on administrative tasks and more on their actual job description. The job of a design team c...

There are very few owners who would say "no" to an extra set of hands to help out with the many tasks involved in running a franchise's marketing outf...

Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...

Veterans in advertising and marketing have long said that the only thing harder than building a great brand is maintaining it. Every day, in countless...

“You can’t undermine your values or standards in the name of growth,” states Heather Neary, President of Auntie Anne’s in an interview with Entreprene...

As designers and brand marketers, the importance of brand consistency is drummed into us as an article of faith.