When your brand's digital assets are poorly managed, wasted time, money, and effort can put a serious strain on any marketing team's budget. Unfortuna...

What is Local Franchise Marketing? Local Franchise Marketing is the set of disciplines and tactics that franchise brand managers and their in-house cr...

What is Brand-to-Local Marketing? Brand-to-local marketing is an emerging discipline in multi-location enterprises, in which brand-approved marketing ...

Franchise brands encounter a distinct challenge in content production, as each franchisee has specific marketing requirements and local expectations t...

Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...

Personalization in marketing leads to an average sales lift of 19 percent. As brands work to create customized digital customer experiences, there’s a...

You've probably heard that print is dead. But is it really, truly dead? Not at all. True, it may not be the best idea to quit your job as a brand mana...