You've probably heard that print is dead. But is it really, truly dead? Not at all. True, it may not be the best idea to quit your job as a brand mana...

In an increasingly digital world, print marketing is still popular. Brands haven't forgotten about the power of print to engage and excite their consu...

Veterans in advertising and marketing have long said that the only thing harder than building a great brand is maintaining it. Every day, in countless...

Maintaining a consistent brand image while enabling local marketing efforts can be a challenging tightrope walk. Many brands face the dilemma of ensur...

As a franchise grows and expands, it’s natural to expect that new marketing challenges will arise. Everyone wants to benefit from the success of a wel...

Is your brand ready to introduce localized landing pages into your marketing mix? Creating landing pages for every branch or store can be intimidating...

In the realm of marketing materials, there are different types of templates: dumb, dumber, and smart. While dumb templates are overly restrictive and ...