--- title: Local Marketing Blog for Brands | CampaignDrive (47) description: Everything local marketing for major brands. Pica9's local marketing blog has exclusive content to help control distributed marketing and drive local sales. (47) --- [Blog](https://www.pica9.com/blog) ยป Latest Articles [ Categories ](https://www.pica9.com/blog/page/47#) **Browse All Categories** - [Local Marketing](https://www.pica9.com/blog/topic/local-marketing) - [Brand Management](https://www.pica9.com/blog/topic/brand-management) - [Digital Asset Management](https://www.pica9.com/blog/topic/digital-asset-management) - [Franchise Marketing](https://www.pica9.com/blog/topic/franchise-marketing) - [Distributed Marketing](https://www.pica9.com/blog/topic/distributed-marketing) - [Brand Consistency](https://www.pica9.com/blog/topic/brand-consistency) - [Marketing Pro-Tips](https://www.pica9.com/blog/topic/marketing-pro-tips) - [Brand Equity](https://www.pica9.com/blog/topic/brand-equity) - [Brand-to-Local Marketing](https://www.pica9.com/blog/topic/brand-to-local-marketing) - [Brand Templating](https://www.pica9.com/blog/topic/brand-templating) - [The Creative Operations Podcast](https://www.pica9.com/blog/topic/the-creative-operations-podcast) - [In-House Marketing](https://www.pica9.com/blog/topic/in-house-marketing) - [Press Release](https://www.pica9.com/blog/topic/press-release) - [User Adoption](https://www.pica9.com/blog/topic/user-adoption) - [Modular Content](https://www.pica9.com/blog/topic/modular-content) - [Best franchise marketing tools,](https://www.pica9.com/blog/topic/best-franchise-marketing-tools) - [Consistent Branding for Franchises](https://www.pica9.com/blog/topic/consistent-branding-for-franchises) - [Franchise marketing automation](https://www.pica9.com/blog/topic/franchise-marketing-automation) - [Information Security](https://www.pica9.com/blog/topic/information-security) - [Marketing Automation Tools](https://www.pica9.com/blog/topic/marketing-automation-tools) - [AI brand governance](https://www.pica9.com/blog/topic/ai-brand-governance) - [Email automation for franchises,](https://www.pica9.com/blog/topic/email-automation-for-franchises) - [Encourage Brand Compliance](https://www.pica9.com/blog/topic/encourage-brand-compliance) - [Establish Clear Brand Standards](https://www.pica9.com/blog/topic/establish-clear-brand-standards) - [Franchise Engagement Strategies](https://www.pica9.com/blog/topic/franchise-engagement-strategies) - [Franchise Operational Efficiency](https://www.pica9.com/blog/topic/franchise-operational-efficiency) - [Real-Time Customer Engagement](https://www.pica9.com/blog/topic/real-time-customer-engagement) - [Social media automation for franchises,](https://www.pica9.com/blog/topic/social-media-automation-for-franchises) - [Templatize Marketing Assets](https://www.pica9.com/blog/topic/templatize-marketing-assets) - [Top CRM tools for franchises,](https://www.pica9.com/blog/topic/top-crm-tools-for-franchises) - [brand compliance](https://www.pica9.com/blog/topic/brand-compliance) - [crm software for franchise owners](https://www.pica9.com/blog/topic/crm-software-for-franchise-owners) - [distributed marketing AI](https://www.pica9.com/blog/topic/distributed-marketing-ai) - [franchise marketing software](https://www.pica9.com/blog/topic/franchise-marketing-software) - [governed AI marketing](https://www.pica9.com/blog/topic/governed-ai-marketing) - [project managrment tools for marketing](https://www.pica9.com/blog/topic/project-managrment-tools-for-marketing) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on March 11, 2011 ## Honing Marketing ROI Calculations [Read More](https://www.pica9.com/blog/honing-marketing-roi-calculations) [Read More ](https://www.pica9.com/blog/honing-marketing-roi-calculations) ## [Honing Marketing ROI Calculations](https://www.pica9.com/blog/honing-marketing-roi-calculations) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on March 11, 2011 Simply calculating ROI without considering all associated revenues (near term and long term) and all associated expenses (like marketing overhead and ... [Read More](https://www.pica9.com/blog/honing-marketing-roi-calculations) [Read More ](https://www.pica9.com/blog/the-virtuous-cycle-in-hospitality-marketing) ## [The Virtuous Cycle in Hospitality Marketing](https://www.pica9.com/blog/the-virtuous-cycle-in-hospitality-marketing) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on February 15, 2011 Working as much as we do with hotels and restaurants, it has been encouraging over the past six months or so to see the signs of economic rebound. Gro... [Read More](https://www.pica9.com/blog/the-virtuous-cycle-in-hospitality-marketing) [![](https://www.pica9.com/hubfs/Stock%20images/Group%20of%20happy%20young%20%20business%20people%20in%20a%20meeting%20at%20office.jpeg) Read More ](https://www.pica9.com/blog/attribution-and-brand-awareness-determining-the-effects-of-your-marketing-activities) [Marketing Pro-Tips](https://www.pica9.com/blog/topic/marketing-pro-tips) ## [Attribution and Brand Awareness: Determining the Effects of Your Marketing Activities](https://www.pica9.com/blog/attribution-and-brand-awareness-determining-the-effects-of-your-marketing-activities) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on January 26, 2011 We all know brand awareness matters a lot, but it is always difficult to attribute conversion value to our various marketing activities. So how can br... [Read More](https://www.pica9.com/blog/attribution-and-brand-awareness-determining-the-effects-of-your-marketing-activities) [Read More ](https://www.pica9.com/blog/supporting-multiple-languages-with-marketing-automation) ## [Supporting Multiple Languages with Marketing Automation](https://www.pica9.com/blog/supporting-multiple-languages-with-marketing-automation) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on January 21, 2011 Since many of our clients are global brands, our local marketing automation platforms must support multiple languages. When supporting multiple langua... [Read More](https://www.pica9.com/blog/supporting-multiple-languages-with-marketing-automation) [Read More ](https://www.pica9.com/blog/navigating-the-waters-of-special-offers) ## [Navigating the Waters of Special Offers](https://www.pica9.com/blog/navigating-the-waters-of-special-offers) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on December 09, 2010 It's the holiday season, and this year, consumers are demanding special offers and promotions more than ever. But what used to be a seasonal phenomeno... [Read More](https://www.pica9.com/blog/navigating-the-waters-of-special-offers) [Read More ](https://www.pica9.com/blog/user-adoption-trends-in-local-marketing-movin-on-up) ## [User Adoption Trends in Local Marketing: Movin' On Up!](https://www.pica9.com/blog/user-adoption-trends-in-local-marketing-movin-on-up) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on November 03, 2010 The holiday season is approaching, and Pica9 is revving its engines in preparation for the next quarter. As we continue building and maintaining local... [Read More](https://www.pica9.com/blog/user-adoption-trends-in-local-marketing-movin-on-up) [Read More ](https://www.pica9.com/blog/software-doesnt-live-by-code-alone) ## [Software Doesn't Live by Code Alone.](https://www.pica9.com/blog/software-doesnt-live-by-code-alone) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on July 15, 2010 I have to confess to a character flaw that's fairly well known here at Pica9. I'm a fool for customer support. I just love to drop what I'm doing (a s... [Read More](https://www.pica9.com/blog/software-doesnt-live-by-code-alone) [Read More ](https://www.pica9.com/blog/software-as-symphony) ## [Software as Symphony](https://www.pica9.com/blog/software-as-symphony) ![Picture of Kevin Groome](https://www.pica9.com/hubfs/kevin.jpg) By [Kevin Groome](https://www.pica9.com/blog/author/kevin-groome) on May 10, 2010 I've always been taken by singers who have extraordinary vocal range. To span multiple octaves with grace, strength and apparent ease - that's always ... [Read More](https://www.pica9.com/blog/software-as-symphony) [Prev](https://www.pica9.com/blog/page/46) [All posts](https://www.pica9.com/blog/all) [Next](https://www.pica9.com/blog/page/48) ##### Get updates Subscribe to our Blog to receive insights in your inbox. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1072593219/?value=0&guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=1097986&fmt=gif)