How to avoid mistakes as you go-to-market internationally that could cost your brand $1 million annually Across all industries, brands are experiencin...

One of the keys to improving customer response rates is to deliver relevant, contextual messages. Marketers need to leverage local contexts to create ...

Local media outlets are more important than ever to the marketing strategies of national brands. Brand marketers need to leverage these channels to co...

Hotel companies must overcome considerable challenges to balance the global and local dimensions of their brands. They need solutions to make the bala...