Marketing resource management (MRM) technology allows brand managers to oversee and report on a complex mixture of marketing technologies, people, and...

Wayne Sharer is the Owner, Lead Consultant and Executive Producer for ThinkBigandGrow Media where he has developed the New Bridge Marketing Strategy a...

Today's complex marketing climate requires heavy-duty technologies. For enterprise marketing managers who are struggling to balance reporting, oversig...

Publishers are offering guarantees for print ads. Brand marketers should take this as a sign of media equilibrium and look to diversify their marketin...