Marketing resource management (MRM) is a stress-reducer for enterprise businesses. Gleanster research has found that 60% of top-performing enterprises...
In order to gain a competitive advantage in 2017, brand managers need the right technology. But all MarTech is not created equal. Not just any technol...
Brand consistency means delivering customer experiences that authentically represent your brand's essence on a reliable, consistent basis. That's defi...
As a local marketer, your goal is to get effective campaigns launched and bring customers through your doors. McKinsey notes, while there is no "singl...
Trying to manage distributed marketing without a tool for digital asset management (DAM) is a huge challenge for brand managers and creative directors...
Every franchise brand manager knows a poorly-executed local marketing campaign when they see one. We've encountered ads, emails, and signs that look l...
To keep growing amounts of marketing data in check, enterprises and growing businesses implement digital asset management systems to organize, share, ...
