Every local marketer knows (or at least claims to agree!) that consistent marketing execution (also known as brand compliance) is key to leveraging th...

After 16 years, Marketing Resource Management software is getting a makeover. Gartner research¹ recently shook up the enterprise marketing technology ...

All great distributed brands have robust Marketing Resource Management (MRM) tools in place and know how to leverage them to increase marketing effici...

As a brand manager, you’re all too familiar with the task of slicing and dicing your limited budget into an annual distributed marketing strategy. You...

CEOs and CFOs want more data from their brand marketing managers than just stats on social media engagement or brand awareness metrics. But measuring ...

Move over, marketing resource management (MRM) software. There’s a new category of technology in town, and Gartner has named it “MRM 2.0.” We’ve all w...

How much are your organization’s intangible assets worth? Your digital assets, employee knowledge, and data could be worth far more than traditional, ...

Marketing at a distributed organization is a bit like playing telephone. The head office marketing team creates a strategy, they share that strategy w...