What makes a local marketing campaign truly effective? The most successful campaigns require careful planning and organization. And while no two succe...

There's still no disputing the power of print. In fact, recent surveys indicate that the ability to customize print templates is one of the most popul...

There's no disputing the marketing power of social media. Facebook continues to be the most widely used social media platform, attracting 79 percent o...

CMOs and marketing leaders at distributed brands have good reason to feel confident about the future. In 2017 more than ever, these marketers have cho...

The hospitality industry has grown to become one of the most highly competitive markets in the world today. In 2016, the U.S. travel and tourism indus...

The majority of today’s brand managers at multi-location organizations have a positive outlook on the future. Recent surveys of marketers at large bra...

Digital marketing isn’t optional in 2017. The average organization today dedicates 30 percent of their marketing spend toward online distribution chan...

Today’s marketing managers are facing pressure to produce more content and marketing assets than ever before. Not only are marketing teams asked to cr...