Marketing is never easy, but franchise marketers in particular are plagued by a unique challenge. How can corporate headquarters maintain brand consis...
Maintaining a consistent and strong brand identity across various channels and locations for many distributed brands can become a significant challeng...
Every marketer knows the importance of audience targeting. To relate to your customer's needs and experiences, your brand needs to be able to speak to...
As a franchise marketer, you know how frustrating it is to invest time and effort in building out a whole library of brand assets and guidelines only ...
