When Marketing Resource Management (MRM) systems first emerged on the scene in the early 2000’s, they suffered from all the challenges of classic “ent...

Enterprise MRM tools can help marketing teams, particularly those that are geographically distributed, manage the design and delivery of marketing cam...

Franchise operations are set to continue growth for the eighth year in a row, according to a report by the International Franchise Association. Howeve...

Managing local marketing strategies for companies with multiple sites is a challenging prospect, even for experienced marketers. Balancing corporate a...

Marketing resource management (MRM), the coordination of people, processes, and assets for marketing, is evolving in response to a rapidly changing ma...

Is the scrum agile methodology a great success or a horrible waste of time?

Brand compliance refers to the way that messaging conveys a brand’s core values, standards, and visuals to the audience in a consistent and dependable...

Your customer-success manager is here to make you, not just your company, successful. This article outlines best practices and most effective processe...