Remember that time a major toothpaste brand decided to branch out into manufacturing frozen dinners? While it’s a little-known marketing mistake from ...

How IHOP Quadrupled Burger Sales and Updated Their Brand Image With Creative Campaigns

Tips to help graphic designers avoid copyright infringement with real-life examples.

How Chipotle turned around a brand reputation that was negatively impacted by food poisoning outbreaks through consistent marketing campaigns focused ...

What do logos and legal copy have it common? Both elements are the cornerstones of any piece of marketing collateral. If local affiliates misuse eithe...

Quality assurance expert Vontz Benoit explores how effective communication along with a quality product can increase customer loyalty for SaaS compani...

For large enterprises and organizations, brand management and brand image is among the top priorities. The brand is everywhere, from the website, land...

The Shim Solution: How I Integrated An External Digital Asset Management System